E-COMMERCE MANAGEMENT
Need Answer Sheet of this Question paper, contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 E-COMMERCE MANAGEMENT Case 01 GM’s E-Business Strategy Issues 1. What do you understand by the E-Business strategy implementation across an organization’s value chain? 2. What are the rationale and benefits associated with e-commerce initiatives in an automobile company? 3. What are the Channel conflict arising from e-business initiative? Case 02 : Marriott’s Customer - Focused E- Business Strategy DELIGHTING CUSTOMERS Issues 1. Bring out the facts of the case. 2. Identify the various E-business initiatives. 3. What are the strategies an organization to focus in order to excel in the E-business. 4. Apart from the facts provided in the case, what other initiatives you can project keeping in mind the success of an organization towards E-business. Issues 1. Taking out the f...